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Q111. A Campaign Call-Down report justifies the spend on programs; helps to know who to target for future campaigns; shows the relations to sales data, lead data, and analysis of campaigns; and reflects how customer community interacts and how it affects sales. Who would benefit most from the idea that this report shows the relations tosales data, lead data, and analysis of campaigns?
A. VP Marketing
B. BI/Analytics
C. Marketing Executive
D. Campaign Manager
Answer: B
Q112. CORRECT TEXT
What permission is required to enable the loading of leads?
Answer: Marketing Users can import leads and use the campaign import wizards if they also have the Marketing User profile (or the “Import Leads” permission and “Edit” on campaigns).
Q113. CORRECT TEXT
Import 100 leads/mo – need to preventdups.
A. Import using import wizard
B. Run script in external DB to identifydups.
C. Import leads & use global search to identifydups.
D. Export existing leads using a report & scrub prior to re-import
Answer: A
Q114. CORRECT TEXT
What are key benefits to Salesforce to Salesforce functionality?
Answer: Enables business collaboration within and across Salesforce orgs
Facilitates the sharing of leads, accounts, contacts, tasks, product, case, attachment or customer objects with partners that use SFDC inreal time
Allows for 100% visibility for partner activity, management of pipeline and or the integration of business processes with updates from workflow and assignment rules
Q115. When editing a quote, you can edit which of the following? (Select all that apply)
A. The discount to apply to the entire quote includingall line items
B. The quote name and status
C. The expiration dateof the quote
D. The contact and address information of the customer
Answer: BCD
Q116. CORRECT TEXT
How is Campaign influence different from ROI reports?
Answer: 'Campaign influence' tracks pipeline and revenue for multiple campaigns, and ties all campaigns of a contact role to that opportunity for pipeline and ROI reporting. Reporting provides a view of the value generated through the creation of opportunities.
Q117. What should you do when migrating Opportunities?
A. Determine ifyou need to load owner who are not current users
B. Always load all owners, including those who are not current users
C. Only load owners who are current users
D. Load all available data, including owners
Answer: A
Q118. A strong pipeline requires sales and marketing alignment. Which ofthe following example describes a need for sales and marketing alignment?
A. Leads are qualified but not routed to the right people
B. Campaigns are launched without communicating the follow-up plan
C. Leads are tracked in separate systems, not accessible by all
D. As business matures, it becomes difficult to identify right prospects
Answer: B
Q119. Where do you select the "Marketing User" checkbox to enable a user to create, edit, delete, and clone campaigns; manage campaign members; and edit advanced campaign setup?
A. Org-wide defaults
B. User record
C. Profile
D. Sharing Rules
Answer: B
Q120. CORRECT TEXT
5 steps to running your campaigns in Salesforce CRM
Answer: 1. Plan campaigns
2. Create campaigns
3. Execute campaigns
4. Track responses
5. Measure campaigns